Personalization Is a Dealmaker — Where Are Energy Suppliers Falling Short to Deliver Tailor-Made Customer Experiences?

Globally, energy customers indicate that receiving personalized messages to support their savings efforts is the top incentive for staying with their current supplier. While this is more significant in competitive energy markets (e.g., Australia, New Zealand, Europe, and select North American markets), it’s an important lesson for all markets about Read more…

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