How NV Energy Recruits the Right Customers and Delivers Program ROI in a Constantly Changing Grid
How do modern utilities find and recruit the right customers when load, adoption, and grid conditions are constantly changing?
Program success today depends on precision recruitment and the ability to continuously adapt—refining who to engage, how to communicate value, and where to focus as real-world conditions evolve. NV Energy is a leading example of how utilities are operationalizing this approach.
In this webinar, NV Energy Project Manager for Electrification Raheel Sadiq shows how the utility uses EV intelligence to drive agile, high-impact recruitment. Key outcomes highlighted in the session include:
- Identifying 1,000 customers responsible for 13% of peak demand
- Uncovering zip codes experiencing up to 80% EV load growth
- More than doubling program registrations through a single targeted campaign
Just as importantly, the resulting customer intelligence supports grid planning, TOU optimization, and resilience objectives across the utility.
More than an EV case study, this session presents a repeatable blueprint for how utilities can align technology, customer engagement, and cross-functional teams to deliver measurable grid value and program ROI under constant change.
