Press & News

Marketers: Energy Marketplaces Can Drive Smart Home Appliance Shopping

Rising popularity in energy-efficient appliances and smart home products, such as smart thermostats and voice-activated light switches, has led utilities to ramp the development of online energy marketplaces in an effort to sell such products directly to consumers. Marketplaces promise valuable revenue sources for utilities, with the potential to increase global utility revenue from $118 million to $468 million in the next 10 years, according to research firm Guidehouse Insights. But traditional marketplaces so far have yet to deliver on that promise.