PLAYBOOK

A Guide for Heat Pump Adoption at Scale

A customer-first, bottom-up approach to grid planning is key to more accurately managing and forecasting energy demand.
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Precision Targeting

Find households primed for adoption, from degraded HVAC to high-usage customers.

Program Efficiency

Reduce wasted spend by aligning outreach with the customers most likely to act.

Grid Alignment

Ensure heat pump adoption supports load flexibility and system resilience.

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Fueling insights for 45+ utilities and over 38 million consumers.

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