There is a long-standing belief in the utility industry that Home Energy Report (HER) programs provide greatest ROI when delivered to the highest consumption customer quartile. The truth is, high consumption alone is not a reliable indicator of savings potential. Instead, end use disaggregation provides a more accurate basis for the selection of superior program treatment groups by revealing unique appliance-level energy usage characteristics that are proven to be a better predictor of savings. Looking at individual category trends informs superior design of optimal HER programs. Consider these two disaggregation-based program findings from a major southwest utility outlined in this infographic.