Bidgely | AI-Powered Energy Analytics for Utilities

ADVANCE AFFORDABILITY

Reach the Right Households. Lower Energy Burden. Maximize Program Impact.

Identify income-qualified households at the premises level, match them to the right programs, and prove outcomes your regulators and stakeholders can defend.

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Exceed Affordability Goals with AI

60% of low-income households are energy burdened, but fewer than 20% of eligible customers are enrolled in the programs designed to help them. The gap is not funding—it is precision.
Read the White Paper

JOBS TO BE DONE

Affordability outcomes you can own, measure, and defend.

Find the households your current methods miss.

Move beyond ZIP code averages and census-block proxies. Bidgely detects income-qualified customers at the premises level by combining income estimation, energy usage, energy density, arrearage data, and program participation into a single confidence-scored profile.

Match every household to every relevant program.

Customers often qualify for multiple programs but get enrolled in one at a time, often starting with the wrong one. Bidgely sequences interventions by urgency: bill stabilization before weatherization, assistance before efficiency upgrades.

Recruit with touch points that meet the moment.

AI-powered outreach dynamically adapts language, timing, and program recommendations to each household. Multilingual, personalized, and delivered across email, SMS, web, and print.

Prove down-stream program impact beyond enrollment.

Measure pre- and post-program energy savings, billing relief, and arrearage reduction at the premises level. Enrolled customers save an estimated $300–$500 per year. Show regulators exactly who benefited, by how much, and that energy burden moved from above 8% toward the affordable threshold.

USE CASES

What UtilityAI makes possible in affordability.

Every utility has customers who need help but can’t be found with traditional methods. Each use case runs on the same premises-level intelligence layer so your affordability, Demand-Side Management (DSM), and regulatory teams operate from one source of truth.

Find the households that need help most, not just the ones that are easiest to find.

Traditional Low-to-Moderate Income (LMI) targeting relies on ZIP code demographics and census-block data that treats a population of 4,000 as a single income band. Eligible households living outside expected geographies go unidentified. Middle-income households facing real energy burden fail oversimplified income tests. Half of income-qualified customers are unaware programs exist. 88% say they are already doing everything they can to reduce their bills. The result: families stay in crisis, arrears compound, and approved budgets go unspent.
  • Pacific Power identified 8,270 high-propensity income-qualified candidates from AMI data, converting 2.3% on the very first touchpoint, then uncovered an additional 14,000 prospects for its next expansion campaign
  • Avista identified 160,000+ eligible households using premises-level eligibility insights, lifting average program participation from 4% to 6–8%
  • Avista identified 90 rural customers qualified for USDA grants in just 10 minutes, a segment previously thought not to exist in their territory
Pacificorp and Avista's Affordability Journey
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Connect the right customer to the right program at the right moment.

Income-qualified customers often qualify for weatherization, assistance, efficiency rebates, and electrification programs simultaneously, but utilities enroll them in one at a time, often starting with the wrong one. A customer in arrears needs bill stabilization before a weatherization referral. A homeowner with degraded HVAC needs an efficiency upgrade, not a generic discount. When the right programs reach the right household in the right sequence, the impact compounds: arrears forgiven, bills stabilized, efficiency upgraded, energy burden cut in half. Without that sequencing, outreach wastes budget and leaves the highest-need households under-served.
  • Pacific Power: 7% click-through rate on targeted IQ outreach, double the average for their existing customer communications
  • Avista: cut one household’s heating costs from $424 to $163/month by pinpointing insulation gaps remotely, delivering ~$700 in savings over three months
  • Avista: reduced high-bill investigation truck rolls by ~27% through better targeting
  • Alabama Power: LMI customers represent 34% of the customer base, with targeted EE kit distribution and weatherization referrals driven by appliance-level segmentation
  • GenAI-powered recruitment personalizes messaging per household, adapts language dynamically including multilingual support, and eliminates conflicting or redundant program offers
  • Only 42–50% of assistance programs can be pre-qualified using income and household size alone; Bidgely adds energy burden, arrears, appliance profile, and enrollment history to close the gap
Read the White Paper
Program matching and sequencing diagram

AGENTIC AUTOMATION IN AFFORDABILITY

AI agents that find need, sequence programs, and prove impact — without manual analysis.

Bidgely’s agentic layer automates the IQ workflows your team currently does manually, from premises-level detection to program recommendation to equity reporting, without adding headcount.

Modeled value at 1M customers
$13–31M

per year in customer bill savings from incremental IQ enrollment, plus $500K/year in reduced outreach waste from precision targeting.

IQ Detection & Prioritization Agent

Continuously scores every premises for IQ eligibility using income estimation, energy burden, arrearage risk, and program enrollment status. Surfaces the “stacked eligibility” segment: customers eligible for 3+ programs but enrolled in none. Generates prioritized outreach lists ranked by urgency and savings potential.

Program Recommendation Agent

For each identified IQ customer, determines which programs to recommend and in what sequence. Applies a decision hierarchy: arrears management first for accounts at disconnect risk, rate assistance second for high energy burden, weatherization third for inefficient housing stock, and electrification rebates for eligible homeowners.

Equity & Compliance Reporting Agent

Tracks IQ program participation by geography, income band, and demographic segment. Flags enrollment gaps against Justice40 and state equity mandates. Generates regulator-ready reports showing who was reached, who was missed, and what outcomes were delivered.

GENAI IN AFFORDABILITY

Every IQ customer gets the right message, in their language, at the right time.

Bidgely’s GenAI layer powers personalized, multilingual IQ outreach at a scale no human team can match. Every message is grounded in that customer’s actual usage, energy burden, and program eligibility.

IQ Energy Advisor

A conversational AI embedded in your portal or app that helps IQ customers understand their energy burden, explore available programs, and check eligibility with clear, plain-language explanations grounded in their actual usage profile.

IQ Recruitment Engine

GenAI-powered Next Best Interactions dynamically adapt language, timing, and program recommendations to each IQ household. Incorporates income probability, energy usage, arrears patterns, and weather to ensure every interaction is timely and relevant.

CSR Affordability Copilot

When a customer calls about a high bill or payment difficulty, the CSR Copilot surfaces their IQ eligibility status, energy burden score, and recommended program stack so the agent can connect them to the right help in one call.

IQ Energy Advisor conversation mockup

PROVEN RESULTS

Real affordability outcomes for utilities and their customers. Measured at the premises.

DEPLOYED WITH

SECONDARY PROOF POINT

160,000+ eligible households identified. Heating costs reduced from $424 to $163/month for one targeted household, saving ~$700 over three months. 90 rural customers qualified for USDA grants in 10 minutes. ~27% reduction in high-bill truck rolls. Low-income customers who previously rated their utility lower on trust and satisfaction are now receiving the personalized support that rebuilds that relationship.

¹ Bidgely analysis of existing utility IQ program pre-qualification workflows.

Resources

  • Case Study

    A Southeast U.S. IOU Modernizes CX and DSM Programs With Bidgely

    A Southeast U.S. IOU modernized its CX and DSM programs with Bidgely in phases: digital CX widgets first to validate customer response, then full HER migration, and now extending the same personalized, appliance-level insights into TOU promotion and coaching on a single platform. Delivered year-one savings. Achieved 124% of the ...
  • Video

    How APS is Using Data to Boost Customer Satisfaction and Savings

    High-bill calls are the moments customer trust is won or lost. APS, one of the largest utilities in the Southwest, rebuilt that moment with Bidgely's High Bill Analyzer. In this short interview, Brenda Carter, Manager of Customer Resolution, Training and Compliance at APS, walks through how her team moved beyond ...
  • Video

    The Energy Advisor Pivot: Succeeding in the age of Volatility, with AI (copy)

    In this keynote, Nipun Jain explores how utilities can overcome the "Triple Squeeze" of hyper-volatility and new DER loads by pivoting toward an AI-driven advisor model. By transforming raw smart meter data into actionable intelligence, utilities can solve the paradox of green abundance where consumers often pay more despite negative ...
  • Article

    EEI Publication: AI's Role in Utilities

    Essential reading for executives navigating the energy transition, covering AI, disaggregation, and the future of customer engagement.
  • Industry Analysis

    AI-Powered HERs for Energy Efficiency

    AI-Powered HERs evolve beyond simple comparisons. Discover how using granular data creates highly effective behavioral energy efficiency (BEE) programs.
  • Video

    EV Load Management: Targeted Charging with Bidgely AI

    Bidgely's process uses smart meter data to target EV owners with personalized offers, ensuring grid stability and optimizing electrification investments.
  • Video

    Five Principles for Improving Utility Customer Relationships

    The guide outlines a framework centered on transparency and personalization, using Bidgely solutions to provide clear cost breakdowns.
  • Video

    Bidgely Marketplace for Electric & Gas Utilities

    Details a marketplace solution for electric and natural gas customers, leveraging disaggregation data to drive relevant, high-intent product and program offers.
  • Video

    Next Generation Home Energy Reports with Bidgely AI

    A guide to upgrading traditional HERs, explaining how UtilityAI™ reimagines HER 2.0 to improve customer outcomes, satisfaction, and decarbonization results.
  • Short Brief

    AI-Driven Energy Insights for Small Businesses

    Highlights how AI-driven insights for Business Energy Management (BEM) give utilities a robust tool to support business customers with actionable guidance.