Bidgely | AI-Powered Energy Analytics for Utilities

ADVANCE AFFORDABILITY

Reach the Right Households. Lower Energy Burden. Maximize Program Impact.

Identify income-qualified households at the premises level, match them to the right programs, and prove outcomes your regulators and stakeholders can defend.

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Exceed Affordability Goals with AI

60% of low-income households are energy burdened, but fewer than 20% of eligible customers are enrolled in the programs designed to help them. The gap is not funding—it is precision.
Read the White Paper

JOBS TO BE DONE

Affordability outcomes you can own, measure, and defend.

Find the households your current methods miss.

Move beyond ZIP code averages and census-block proxies. Bidgely detects income-qualified customers at the premises level by combining income estimation, energy usage, energy density, arrearage data, and program participation into a single confidence-scored profile.

Match every household to every relevant program.

Customers often qualify for multiple programs but get enrolled in one at a time, often starting with the wrong one. Bidgely sequences interventions by urgency: bill stabilization before weatherization, assistance before efficiency upgrades.

Recruit with touch points that meet the moment.

AI-powered outreach dynamically adapts language, timing, and program recommendations to each household. Multilingual, personalized, and delivered across email, SMS, web, and print.

Prove down-stream program impact beyond enrollment.

Measure pre- and post-program energy savings, billing relief, and arrearage reduction at the premises level. Enrolled customers save an estimated $300–$500 per year. Show regulators exactly who benefited, by how much, and that energy burden moved from above 8% toward the affordable threshold.

USE CASES

What UtilityAI makes possible in affordability.

Every utility has customers who need help but can’t be found with traditional methods. Each use case runs on the same premises-level intelligence layer so your affordability, Demand-Side Management (DSM), and regulatory teams operate from one source of truth.

Find the households that need help most, not just the ones that are easiest to find.

Traditional Low-to-Moderate Income (LMI) targeting relies on ZIP code demographics and census-block data that treats a population of 4,000 as a single income band. Eligible households living outside expected geographies go unidentified. Middle-income households facing real energy burden fail oversimplified income tests. Half of income-qualified customers are unaware programs exist. 88% say they are already doing everything they can to reduce their bills. The result: families stay in crisis, arrears compound, and approved budgets go unspent.
  • Pacific Power identified 8,270 high-propensity income-qualified candidates from AMI data, converting 2.3% on the very first touchpoint, then uncovered an additional 14,000 prospects for its next expansion campaign
  • Avista identified 160,000+ eligible households using premises-level eligibility insights, lifting average program participation from 4% to 6–8%
  • Avista identified 90 rural customers qualified for USDA grants in just 10 minutes, a segment previously thought not to exist in their territory
Pacificorp and Avista's Affordability Journey
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Connect the right customer to the right program at the right moment.

Income-qualified customers often qualify for weatherization, assistance, efficiency rebates, and electrification programs simultaneously, but utilities enroll them in one at a time, often starting with the wrong one. A customer in arrears needs bill stabilization before a weatherization referral. A homeowner with degraded HVAC needs an efficiency upgrade, not a generic discount. When the right programs reach the right household in the right sequence, the impact compounds: arrears forgiven, bills stabilized, efficiency upgraded, energy burden cut in half. Without that sequencing, outreach wastes budget and leaves the highest-need households under-served.
  • Pacific Power: 7% click-through rate on targeted IQ outreach, double the average for their existing customer communications
  • Avista: cut one household’s heating costs from $424 to $163/month by pinpointing insulation gaps remotely, delivering ~$700 in savings over three months
  • Avista: reduced high-bill investigation truck rolls by ~27% through better targeting
  • Alabama Power: LMI customers represent 34% of the customer base, with targeted EE kit distribution and weatherization referrals driven by appliance-level segmentation
  • GenAI-powered recruitment personalizes messaging per household, adapts language dynamically including multilingual support, and eliminates conflicting or redundant program offers
  • Only 42–50% of assistance programs can be pre-qualified using income and household size alone; Bidgely adds energy burden, arrears, appliance profile, and enrollment history to close the gap
Read the White Paper
Program matching and sequencing diagram

AGENTIC AUTOMATION IN AFFORDABILITY

AI agents that find need, sequence programs, and prove impact — without manual analysis.

Bidgely’s agentic layer automates the IQ workflows your team currently does manually, from premises-level detection to program recommendation to equity reporting, without adding headcount.

Modeled value at 1M customers
$13–31M

per year in customer bill savings from incremental IQ enrollment, plus $500K/year in reduced outreach waste from precision targeting.

IQ Detection & Prioritization Agent

Continuously scores every premises for IQ eligibility using income estimation, energy burden, arrearage risk, and program enrollment status. Surfaces the “stacked eligibility” segment: customers eligible for 3+ programs but enrolled in none. Generates prioritized outreach lists ranked by urgency and savings potential.

Program Recommendation Agent

For each identified IQ customer, determines which programs to recommend and in what sequence. Applies a decision hierarchy: arrears management first for accounts at disconnect risk, rate assistance second for high energy burden, weatherization third for inefficient housing stock, and electrification rebates for eligible homeowners.

Equity & Compliance Reporting Agent

Tracks IQ program participation by geography, income band, and demographic segment. Flags enrollment gaps against Justice40 and state equity mandates. Generates regulator-ready reports showing who was reached, who was missed, and what outcomes were delivered.

GENAI IN AFFORDABILITY

Every IQ customer gets the right message, in their language, at the right time.

Bidgely’s GenAI layer powers personalized, multilingual IQ outreach at a scale no human team can match. Every message is grounded in that customer’s actual usage, energy burden, and program eligibility.

IQ Energy Advisor

A conversational AI embedded in your portal or app that helps IQ customers understand their energy burden, explore available programs, and check eligibility with clear, plain-language explanations grounded in their actual usage profile.

IQ Recruitment Engine

GenAI-powered Next Best Interactions dynamically adapt language, timing, and program recommendations to each IQ household. Incorporates income probability, energy usage, arrears patterns, and weather to ensure every interaction is timely and relevant.

CSR Affordability Copilot

When a customer calls about a high bill or payment difficulty, the CSR Copilot surfaces their IQ eligibility status, energy burden score, and recommended program stack so the agent can connect them to the right help in one call.

IQ Energy Advisor conversation mockup

PROVEN RESULTS

Real affordability outcomes for utilities and their customers. Measured at the premises.

DEPLOYED WITH

SECONDARY PROOF POINT

160,000+ eligible households identified. Heating costs reduced from $424 to $163/month for one targeted household, saving ~$700 over three months. 90 rural customers qualified for USDA grants in 10 minutes. ~27% reduction in high-bill truck rolls. Low-income customers who previously rated their utility lower on trust and satisfaction are now receiving the personalized support that rebuilds that relationship.

¹ Bidgely analysis of existing utility IQ program pre-qualification workflows.

Resources

  • Partner Webinar

    From AI to ACV: Build, Sell, and Renew the Next Generation of Utility CX

    Utilities are under pressure to modernize customer experience, reduce high-bill call volume, and guide customers through increasingly complex rates and distributed energy resources. See GenAI-powered utility CX in action. This session shows systems integrators how Bidgely’s GenAI-powered CX portfolio turns a utility’s own meter data into fast, specific, customer-ready answers, ...
  • Video

    Agentic CX That Builds Trust & Unlocks Affordability

    Agentic CX brings personalized energy intelligence to every customer interaction across chat, IVR, and the call center. Instead of relying on generic account information or scripted responses, Agentic CX uses customer-specific energy insights to understand the reasons behind bills, answer complex questions, and provide more relevant guidance.
  • Solution Brief

    Accelerate With Agentic CX CSR

    Agentic CX CSR gives customer service representatives real-time appliance and DER intelligence to provide faster, more personalized support when customers call. It surfaces the usage drivers behind high bills and answers rate and program questions against the customer's actual enrollments without requiring manual lookup, allowing CSRs to educate customers about ...
  • Solution Brief

    Contain With Agentic CX IVR

    Agentic CX IVR transforms the traditional IVR into a conversational experience that can understand natural-language questions and resolve customer calls using personalized energy intelligence. Instead of relying on rigid menu trees, keyword prompts, or generic scripts, it can address questions such as why a customer's bill is high and resolve ...
  • Solution Brief

    Build Trust and Unlock Affordability With Every Customer, at Scale

    Agentic CX gives utilities a fully tailored customer experience across chat, IVR, and the call center, powered by individual-level, behind-the-meter energy intelligence. Instead of relying on generic account-level information, Agentic CX helps utilities understand the real reasons behind a customer's bill and deliver personalized answers, recommendations, and support at every ...
  • Solution Brief

    Prevent With Agentic CX Chat

    Agentic CX Chat is an energy assistant that provides personalized answers grounded in each customer's own usage, appliance-level energy data, rates, and program enrollments. It can explain high bills using actual usage rather than averages, answer rate and program questions, and guide customers through EV and solar decisions using UtilityAI ...
  • Video

    Crawl, Walk, Run: How Fortis BC Built My Energy Use 2.0

    Alicia Hearn, Program Manager of Conservation Education and Outreach at FortisBC, shares how a phased rollout of the utility's My Energy Use 2.0 program delivered a new energy insights experience to FortisBC customers in a matter of months. She describes the benefits that the utility has seen from showing customers ...
  • Demo

    Personalize Every Customer Energy Experience

    Bidgely's Customer Experience solution brings personalized energy intelligence across digital customer experiences, proactive alerts, and call center tools. Customers can view projected bills, explore appliance-level usage, compare consumption, and receive recommendations tailored to their individual energy profile. Throughout the billing cycle, personalized alerts help customers stay ahead of potential high ...
  • Demo

    Transform Customer Energy Experiences With AI

    Bidgely's customer experience solution helps utilities create personalized energy journeys using appliance-level intelligence and actionable energy insights. Customers can understand their energy usage, discover personalized savings opportunities, and receive recommendations that help them take meaningful action. Beyond customer engagement, Bidgely's intelligence supports time-of-use programs, energy efficiency initiatives, and cross-program enrollment. ...
  • Video

    How Data Helps Utilities Meet Customers Where They Are

    Johnny Whitfield, Vice President of Customer Engagement at OG&E, explains how OG&E is using disaggregated smart meter data to show customers exactly what their energy costs are, appliance by appliance and hour by hour, so they can make choices that fit their families and their budgets. Whitfield explains how helping ...

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