Flexible Load & Demand Response
Flexible LoadIdentify customers with the greatest flexible load potential and maximize measurable peak reduction through smarter targeting and program design.
Enrollment alone doesn’t deliver flexibility. Find the customers with real shiftable load, then use premise-level insights to sharpen EV, TOU and demand response recruitment, improve peak reduction and inform grid planning.
- Explain why EV ownership and enrollment counts alone are insufficient for managed charging and grid planning
- Identify behind-the-meter signals that reveal meaningful load flexibility and customer shiftability
- Build adaptive recruitment strategies that prioritize measurable program impact over participation volume
- Apply premise-level intelligence to improve managed charging, demand response, and TOU performance
- Why customer counts aren't enough: moving beyond EV ownership and demographic targeting
- Finding the customers who matter most: appliance detection, charging behavior, cooling load
- Case study: NV Energy — from 33,000+ detected EVs to the 1,000 driving 13% of peak EV demand
- Prioritizing impact over participation: building a shiftability funnel
- Workshop exercise: design a flexible load recruitment strategy for your service territory
The most successful flexible load programs don't recruit the most customers — they recruit the right customers.