Electrification Programs
ElectrificationScale electrification without guessing who is ready, who is already electrified, and where new load will land on the grid.
Electrification Programs
Electrification is accelerating—but scaling it effectively requires more than broad outreach. Utilities need to know which customers are ready to electrify, which are already electrified, and where new load is likely to impact the grid.
In this on-demand webinar, explore how premise-level customer intelligence and appliance-level data can help utilities move from mass-market electrification campaigns to targeted, data-driven strategies.
You’ll learn how to:
- Identify high-potential electrification candidates using signals such as appliance ownership, fuel type, usage patterns, and inefficiency.
- Improve program performance by targeting customers based on their specific electrification opportunities.
- Connect customer-level insights to grid planning by understanding how appliance-level data can inform hour-by-hour service territory load impacts.
- Balance customer engagement and grid readiness by treating electrification as both a targeting challenge and a peak-load management opportunity.
Electrification succeeds when targeting and grid readiness are solved together, not sequentially.