Demand-Side Management in Uncertain Times:

In “Demand-Side Management in Uncertain Times,” Shriram Ramanathan explores how utilities can modernize DSM strategies to keep pace with electrification, EV adoption, and the growing impact of distributed energy resources (DERs). The session critiques traditional DSM models for being fragmented and reactive, and makes a case for unified, customer+grid strategies powered by AI and energy disaggregation. Real-world examples from global utilities highlight the effectiveness of targeted energy efficiency programs, personalized EV tracking, and behavior-based alerts. The session concludes with a live Q&A focused on practical applications and future-ready DSM strategies.