OG&E Maddie Emerson, Manager of Product Development and Programs
Maddie Emerson, Manager of Product Development and Programs at OG&E, describes how Analytics Workbench turned the utility's raw time-of-use data into measurable program results. By identifying roughly 900 customers who were raising their peak usage by more than five kilowatts, a clear sign they misunderstood the rate, OG&E cut that behavior by 70% through targeted feedback alone, with no new incentives or in-home installations. Emerson explains how OG&E is now extending the same approach to energy efficiency reinforcement and more geographically precise grid planning.