The Future of Utility CX is Personalized, Predictive, and Always On
Tessa Jilot, Energy Efficiency Program Manager at Avista, explains how the utility used Analytics Workbench to make sure its popular weatherization program was reaching the customers who stand to benefit most. Avista combined home age and electric usage data to build targeted outreach lists, with a particular focus on named communities. Jilot shares how that approach increased savings and participation in those communities and how the data now helps Avista manage its programs more proactively.
