From fragmented execution to measurable program impact at scale
FortisBC's efficiency program faced a familiar problem: it had the right intent, but was leaking money and reaching the wrong customers. Under pressure to deliver measurable outcomes, the team needed to move from fragmented execution to a scalable, efficient program strategy.
On May 28, learn how FortisBC evolved from a point solution to a full-stack, AI-enabled engagement platform spanning HERs, digital experiences, CSR tools, and data workflows — and what it took to stabilize, rebuild, and scale the program successfully.
What you'll take away:
- How to move beyond broad segments and target households most likely to act
- Strategies to eliminate wasted incentive spend and improve program ROI
- What sustained, multi-touch engagement looks like
- How to apply AI in real customer workflows
- The KPIs and reporting structures that build stakeholder confidence over time
