Optimize the TOU Journey from Segmentation to Measurement
When utilities introduce time-of-use (TOU) rates, customers are often grouped into two categories: those who will naturally save under the new rate and those who will struggle to benefit. In this video, Bidgely Chief Product Officer Ted Nielsen explains how appliance-level energy disaggregation reveals a critical third group - customers who can achieve meaningful savings with a few simple changes in when and how they use energy.
Watch the video to see how AI-powered energy insights support every stage of the TOU journey:
- Identify potential savers by using behind-the-meter insights to move beyond traditional demographic or usage segmentation.
- Drive behavioral shifts with targeted rate education and personalized guidance tailored to each households appliance usage.
- Prevent bill shock by measuring real load shifting and customer outcomes through post-enrollment analytics.
