VIDEO
Analytics Workbench Improves DSM Program Performance and Grid Planning
Maddie Emerson, Manager of Product Development and Programs at OG&E, describes how Analytics Workbench turned the utility's raw time-of-use data into measurable program results. By identifying roughly 900 customers who were raising their peak usage by more than five kilowatts, a clear sign they misunderstood the rate, OG&E cut that behavior by 70% through targeted feedback alone, with no new incentives or in-home installations. Emerson explains how OG&E is now extending the same approach to energy efficiency reinforcement and more geographically precise grid planning.
OG&E Maddie Emerson, Manager of Product Development and Programs
Maddie Emerson, Manager of Product Development and Programs at OG&E, describes how Analytics Workbench turned the utility's raw time-of-use data into measurable program results. By identifying roughly 900 customers who were raising their peak usage by more than five kilowatts, a clear sign they misunderstood the rate, OG&E cut that behavior by 70% through targeted feedback alone, with no new incentives or in-home installations. Emerson explains how OG&E is now extending the same approach to energy efficiency reinforcement and more geographically precise grid planning.
Personalized Home Comparisons
Show customers how their energy use compares with similar homes using transparent, data-driven comparisons.
Actionable Efficiency Insights
Identify appliance-level opportunities and provide personalized recommendations that help customers reduce energy use.
Measurable Energy Savings
Support structured behavioral programs with randomized control trials and performance measurement against energy efficiency goals.
Download Playbook
Fueling insights for 45+ utilities and over 38 million consumers.