Drive Time-of-Use Rate Adoption With Personalized Energy Intelligence

Bidgely's end-to-end Time-of-Use solution helps utilities identify customers who are most likely to benefit from a TOU rate, promote the right rate based on their individual appliance and usage profiles, and guide them through the transition.

Before enrollment, Bidgely analyzes each customer's appliance load profile and usage history to identify potential savers, non-savers, and customers who can benefit through behavioral changes. Customers receive personalized rate recommendations, estimated savings, and information about how shifting specific appliances can improve their results.

Once customers move to a TOU rate, the experience evolves with personalized coaching around peak, mid-peak, and off-peak periods. Customers receive targeted guidance based on their appliance usage, such as shifting EV charging, water heating, or pool pump usage away from peak hours. Bill projections and monthly summaries also highlight peak usage, potential savings, and progress over time.

Utilities can also equip call center teams with detailed TOU insights, including rate plan details, peak-period consumption, and appliance-level usage. This end-to-end approach helps utilities increase rate adoption, encourage load shifting, and measure customer performance after enrollment.