Better Data + Better Touchpoints = Better SMB Relationships
An Interview with Barb Modey, Customer Satisfaction Market Research Manager at PacifiCorp
PacifiCorp’s Barb Modey describes how Bidgely’s Business Energy Reports transformed Rocky Mountain Power’s SMB customer communications to a cadence of consistent, targeted and personalized monthly emails that yielded higher customer satisfaction across all metrics. RMP’s SMB-customer-focused approach proved more cost-effective than traditional methods, increased program participation and created a more engaged customer base.
