Future Ready Insights: EV Behavioral Opt-Out to Managed Charging Opt-In

Bidgely Director of Innovation Maria Kretzing describes how one utility has introduced a behavioral managed charging program for all EV owners that leads to an opt-in, telematics-based managed charging program. The program is maximizing participation in the utility's managed charging program by starting with behavioral opt-out messaging to advise consumers about shifting their on-peak charging to off-peak times. Then, for those customers who heavily charge on-peak, the program offers an opt-in to a telematics-based managed charging program in which their vehicles will be directly controlled by the utility during on-peak times to shift that load to off peak times. The program is designed to maximize the total kilowatt hour shift to off-peak times.