Time-of-use (TOU) rates hold a lot of potential for helping electric utilities manage grid loads more effectively. But telling customers used to paying flat rates that their electricity use will now cost more or less depending on timing could easily become a confusing and frustrating change.
Customers need to be given appliance-level insights into how usage is affecting their bill, so they can make informed choices and be empowered to realize the full benefits of the time of use rate.
In this 2-minute, ungated video, Bidgely’s Pauline Marcou explains more.