Understand SMB
energy behavior.
Move beyond aggregate consumption to identify usage patterns across business types — offices, restaurants, hotels, retail, and more.
Jobs to Be Done
From underserved segment to strategic growth driver.
Stop treating SMBs as small residential customers or large C&I leftovers. Segment them, engage them, and grow them on their terms.
Understand SMB
Engage SMB customers
effectively.
Deliver insights and recommendations tailored to real operational needs — not generic residential templates repurposed for businesses.
Drive program
participation.
Target the businesses most likely to benefit from efficiency, demand response, and electrification programs based on actual usage.
Unlock new revenue
opportunities.
Monetize SMB insights through new offerings, advisory services, and premium products built on the data you already have.
Use Cases
What UtilityAI makes possible for SMB.
Each use case runs on the same business-aware intelligence layer — so your engagement, program design, and monetization teams operate from the same source of truth.
SMB Energy Segmentation & Insights
Understand how SMB customers actually use energy.
SMB customers are diverse, but utilities lack the visibility to segment and understand their energy behavior.
- Segment SMBs by usage patterns and business type
- Identify operational drivers of energy consumption
- Scaled energy insights for offices, hotels, restaurants, and supermarkets
Targeted Program Design & Outreach
Drive participation with precision.
Generic outreach fails to resonate with SMBs and leads to low program uptake.
- Identify high-potential SMBs for efficiency and DR programs
- Tailor outreach based on usage patterns and business needs
- Increase enrollment without increasing spend
Energy Efficiency & Cost Savings
Help SMBs reduce costs and improve operations.
Businesses lack actionable insights to reduce energy usage without impacting operations.
- Identify inefficiencies across equipment and usage patterns
- Deliver targeted recommendations for savings
- Drive measurable energy and cost reductions
SMB Monetization & New Offerings
Turn insights into revenue.
Utilities struggle to monetize SMB engagement beyond traditional programs.
- Enable premium insights and advisory services
- Support new SMB-focused offerings
- Create incremental revenue streams from engagement, program design, and monetization
Agentic Automation in SMB
Continuously identify opportunities across your SMB portfolio.
Bidgely’s agentic layer monitors your SMB customer base around the clock — segmenting, scoring, and matching businesses to programs without manual analyst effort.
SMB Portfolio Coverage
100%
Always-on segmentation and program matching across every SMB account
Segmentation Agent
Automatically categorizes SMBs by usage patterns and operational behavior — keeping segments fresh as businesses evolve, expand, or change operations.
Efficiency Opportunity Agent
Identifies businesses with high savings potential by spotting inefficient equipment patterns and abnormal load profiles before customers even notice.
Program Matching Agent
Matches SMBs to relevant programs and offerings based on real data — efficiency, demand response, electrification, advisory — without manual campaign workflows.
GenAI for SMB
Make energy insights usable for every business owner.
Every answer — to a business owner or a CSR — is grounded in that account’s actual usage and operational profile, not a generic LLM prompt.
Energy Assistant (SMB-Facing)
Explains energy usage in simple, actionable terms. Example: “Your restaurant’s peak energy use is driven by refrigeration and cooking during evening hours. Adjusting equipment schedules or upgrading to more efficient systems could reduce costs.”
CSR Copilot (SMB-Aware)
Equips agents with SMB-specific insights — by business type, equipment profile, and usage pattern — so they can provide relevant recommendations and support without the residential script.
Operations & Equipment Explainer
Usage charts and equipment-level breakdowns with embedded natural-language explanations. Owners and CSRs can tap any spike or schedule and get a plain-English reason — grounded in the same data driving program matching.
Resources
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Video
Better Data + Better Touchpoints = Better SMB Relationships
PacifiCorp’s Barb Modey describes how Bidgely’s Business Energy Reports transformed Rocky Mountain Power’s SMB customer communications to a cadence of consistent, targeted and personalized monthly emails that yielded higher customer satisfaction across all metrics. RMP’s SMB-customer-focused approach proved more cost-effective than traditional methods, increased program participation and created a more ... -
White Paper
SMB Disaggregation and Insights Technical Brief
Addresses how Bidgely's sensor-less model enables utilities to realize efficiency savings from the diverse SMB segment. -
Video
Bidgely & Itron EmpowerAI Insights
Discover how the Bidgely–Itron partnership unites distributed intelligence and enterprise analytics to modernize grid operations and elevate customer engagement.