Behind-the-Meter Intelligence: Boosting Revenue, Reducing Churn and Activating Marketplaces

Europe's rapid electrification is creating a complex landscape for energy retailers and DSOs, with winter-peaking, summer-peaking, and newly dual-peaking utilities all navigating different regional realities at once. Bidgely Chief Product Officer Ted Nielsen explains how behind-the-meter intelligence helps operators turn that complexity into opportunity, from time-of-day tariffs that shift load more evenly across the day to appliance-level insights that unlock value-added services, reduce churn, and activate energy marketplaces.