Why Most TOU Programs Fail — and How to Fix Them
Time-of-Use programs often underperform due to poor customer targeting, misunderstood shiftable load, low enrollment conversion, and lack of post-enrollment coaching. Bidgely’s end-to-end TOU solution uses UtilityAI appliance-level disaggregation to quantify true flexibility at the household level, segment customers by bill impact and grid value, personalize outreach to improve enrollment rates, guide customers with GenAI-powered coaching to prevent bill shock, and verify load shifting with interval-based analytics and reporting. The result is higher-performing TOU programs that deliver measurable peak reduction, improved CSAT, and defensible regulatory reporting.
