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Reimagining TOU & Rate Design with Segmentation
When TRC used Bidgely's Analytics Workbench to analyze a utility's decade-old time-based rate program, the findings stunned the room: customers on those rates were actually using more energy on-peak than their standard-rate counterparts. Maddie Emerson, Associate Director of Advanced Energy at TRC, shares how that discovery reshaped their approach to in-season customer feedback and drove a 70%+ reduction in the number of high-peak-usage customers, and why she sees time-based rates as a major untapped opportunity within residential demand response.
