Find the households that already bought an EV or heat pump.
Identify new large electric loads on the grid, help customers sign up for the best dynamic rate to minimize their bills, and shift peak load at the same time.
ACCELERATE BENEFICIAL ELECTRIFICATION
Electrify the Right Homes at the Right Moment With the Right Offer.
Talk to an ExpertBidgely identifies which customers already own an EV or heat pump, quantifies the peak load impact by feeder, and pinpoints who's next to buy. No surveys. No smart plugs. Just meter data at the appliance level.
OUTCOMES
Electrification outcomes you can actually own.
Four jobs Bidgely gets done for electrification teams — all powered by the same appliance-level intelligence.
Run rebate programs that recruit, not just reimburse.
Identify heat pump, water heater, and EV charger candidates with our propensity algorithms before they make a purchase decision so your rebate drives the conversion instead of subsidizing it.
Protect your grid as electrification scales.
Know where EV charging, heat pump adoption, and water heater loads are concentrating at the transformer, feeder, and substation level before they stress it.
Measure program impact at the premise and appliance level.
Measure and report verified savings and load shift & reduction from electrification programs with appliance-level attribution, not billing regression estimates.
Solutions
What UtilityAI makes possible in electrification.
Each use case uses the same appliance-level intelligence layer — so your CX, DSM, and marketing teams operate from the same source of truth.
Heat Pump Targeting and Recruitment
Find who will benefit most and is ready to move — before you spend a dollar on outreach.
Utilities running broad heat pump campaigns reach too many unqualified households and miss the ones most likely to convert. Bidgely identifies homes currently running gas or electric resistance heating, scores them by propensity, highest inefficiency, longest running hours, and income eligibility — and surfaces them for targeted outreach at the point of highest intent.
- 6X measured ROI in initial heat pump detection deployment
- Heat pump detection validated with ground truth from four North American utilities
Electric Space Heater & Water Heater Targeting
Replace the highest-cost appliances first — with precision.
Gas-operated or aging space heaters and water heaters represent some of the richest targets for electrification. Bidgely detects them from AMI data without a survey, segments by upgrade readiness, and feeds targeted lists directly into your DSM workflow.
- Appliance-level detection of electric resistance and legacy gas water heaters
- Segmentation by upgrade readiness, income eligibility, and program fit
- Direct hand-off to DSM and marketing workflows
EV L2 Charger Rebates & TOU Rates
Get ahead of home charging load before it concentrates on your grid.
EV adoption without load management creates peak loading problems utilities discover too late. Bidgely identifies households with EVs already present, flags L1/L2 charger type, and identifies households likely to acquire an EV within 12–18 months — so you can enroll or educate them into EV-TOU rates or managed charging before the load appears.
- 90%+ EV detection accuracy from AMI data alone
- 10,000+ EVs identified with AMI data only across multiple utilities
- 3X EV program enrollment and load shift realized
- 70%+ peak charging load shifted across reference utilities
AGENTIC AUTOMATION IN ELECTRIFICATION
Automate Electrification with AI Agents.
Bidgely's agentic layer runs the electrification workflows your team currently does manually — from candidate identification to rebate recruitment to grid impact monitoring — without adding headcount.
AGENTIC POTENTIAL, MODELED
~$3–7M/year
Saved in infrastructure deferral, modeled on 1M customers
Electrification Propensity Agent
Continuously scores every premises for heat pump, water heater, and EV charger readiness using live appliance profiles, income signals, and DER data. Updated candidate lists feed directly to DSM and marketing with no manual pulls.
Rebate Recruitment Agent
Identifies program-eligible customers, segments by propensity and timing, and runs targeted outreach journeys — including follow-ups and re-engagements — without manual campaign management.
Grid Electrification Monitoring Agent
Tracks EV load, heat pump adoption, and water heater concentration by feeder and substation in real time. Flags stress points before they escalate and feeds directly into grid planning, DERMS, and VPP program enrollment.
GENAI IN ELECTRIFICATION
Conversations grounded in each customer's appliance profile.
Bidgely's GenAI layer runs on real data, not generic prompts. Every answer is grounded in that customer's disaggregated appliance profile and electrification readiness score.
Electrification Advisor (Customer-Facing)
Conversational AI embedded in your portal or app that answers “what if I buy a heat pump, EV, or water heater” questions with personalized cost estimates, rebate eligibility, and rate comparisons — based on that customer's actual usage.
Electrification / DSM Analyst Copilot
A GenAI assistant for program and DSM teams. Ask plain-language questions about pipeline, candidate segments, and grid impact. Get appliance-level answers without building a custom query.
Program Eligibility Explainers
Auto-generated plain-language explanations of why a specific customer qualifies for a rebate. Embed directly into outreach and portal experiences to improve conversion.
PROVEN RESULTS
Deployed at scale. Measured at the meter.
Peer Utilities:
ELECTRIFICATION · HEAT PUMP TARGETING
Nova Scotia Power
Nova Scotia Power needed to accelerate residential heat pump adoption while managing the grid impact of new electric heating load. Using Bidgely's appliance-level intelligence, NSP identified high-propensity candidates already running inefficient electric resistance or aging gas heating — targeting them before broad-market campaigns reached saturation.
6X
Measured ROI on initial heat pump detection deployment
“Bidgely's heat pump detection gave our team a targeted list we could act on immediately — we stopped spraying marketing dollars at the whole territory and started converting the customers who were already ready.”
Proven in the Field
Ground-truth validation of heat pump detection across multiple utilities
AMI only
No smart plugs or surveys required
Income-aware
Equity-scored targeting built in
Feeder-level
Grid impact visibility at the transformer
NV ENERGY
EV detection, targeting & 3X recruitment lift
Featured in a joint Bidgely + Utility Dive campaign — how NV Energy used AMI-based EV detection to find thousands of unknown EV households and enroll them in managed charging.
Read the Case StudyAVISTA
EV intelligence + heat pump BTM targeting + DER grid planning
A combined deployment that unified Avista's electrification marketing and grid planning teams around a single appliance-level view of the territory.
Read the Case StudyHYDRO ONE
EV detection and grid impact analysis
Hydro One used Bidgely to flag where EV charging was concentrating at the feeder level before it caused transformer stress — enabling proactive upgrades instead of reactive spend.
Read the Case StudyResources
-
Case Study
SoCalGas Case Study: Delivering Energy Efficiency
SoCalGas's UtilityAI™™ deployment exceeded savings goals, saving 565K therms and accelerating program performance while supporting digitalization objectives. -
Case Study
UtilityAI™ Success: Metrics & Clear ROI
Explore KPIs for customer satisfaction, energy efficiency, and grid planning that demonstrate tangible business value. -
White Paper
Exceeding Affordability Goals with AI
Utilities are investing in income-qualified programs—but enrollment still lags. The issue isn’t availability. It’s targeting the right customers. ZIP code and census data miss the mark, leaving high-need households underserved and programs underperforming. This whitepaper shows how AI and behind-the-meter intelligence help utilities: Identify true energy burden at the household ... -
Video
The Energy Advisor Pivot: Succeeding in the age of Volatility, with AI (copy)
In this keynote, Nipun Jain explores how utilities can overcome the "Triple Squeeze" of hyper-volatility and new DER loads by pivoting toward an AI-driven advisor model. By transforming raw smart meter data into actionable intelligence, utilities can solve the paradox of green abundance where consumers often pay more despite negative ... -
Industry Analysis
AI-Powered HERs for Energy Efficiency
AI-Powered HERs evolve beyond simple comparisons. Discover how using granular data creates highly effective behavioral energy efficiency (BEE) programs. -
Infographic
HER 2.0: Reimagine Home Energy Reports
Highlights the impact of next-generation HERs, showing how personalized, appliance‑level insights drive higher engagement and better energy outcomes. -
Video
Bidgely Future-Proofing EVs: Engage 2021 Session
Highlights how Bidgely’s EV Solution provides predictive analytics to model load growth and design equitable rates for a fully electric future. -
Video
Grid Resiliency with Analytics Instead of Costly Infrastructure
UtilityAI™ powers this process ensuring a smooth, grid-friendly transition to mass EV adoption. -
Video
Essential EV Managed Charging with Bidgely Energy Intelligence
UtilityAI™ provides essential tools for EV managed charging, leveraging disaggregation to understand charging patterns. -
Video
SoCalGas Case Study: Driving Efficiency with Gas Analytics
Learn how SoCalGas uses appliance-level gas insights to move beyond generic outreach, improving program participation and satisfaction across diverse customer segments.