From Clearer Water-Use Context to Measurable Conservation
A major utility demonstrates how personalised water engagement can help customers better understand usage, identify opportunities to conserve, and take action before higher consumption leads to a higher bill. The approach combines water-use insights, peer comparisons, personalised guidance, and digital self-service to create a more connected customer experience.
In 2025, the utility’s personalised water reports reached 72k customers and earned an 85% approval rating, while the broader programme helped deliver approximately ~163M litres of water savings. This snapshot explores how clearer water-use context and personalised engagement can support both measurable conservation and positive customer response.
