CASE STUDY
How OUC Used Water Insights to Support ~43M Gallons of Savings
See how OUC used personalized water engagement to reach 72k customers, earn an 85% approval rating, and help support approximately 43M gallons of water savings.
From Clearer Water-Use Context to Measurable Conservation
OUC demonstrates how utilities can use personalized water engagement to help customers better understand usage, identify opportunities to conserve, and take action before higher consumption became a higher bill. The approach combines water-use insights, peer comparisons, personalized guidance, and digital self-service to create a more connected customer experience.
In 2025, OUC’s personalized water reports reached 72k customers and earned an 85% approval rating, while the broader program helped deliver approximately 43M gallons of water savings. This snapshot explores how clearer water-use context and personalized engagement can support both measurable conservation and positive customer response.
Reduce Bill Shock and High-Bill Calls
Proactively identify usage drivers behind high bills and deliver targeted, personalized customer communications.
Strengthen Customer Response With Clear Water Context
Help customers understand changing water use through clearer history and peer comparison so they can respond earlier and engage more positively.
Deliver Personalized Water Insights
Provide each eligible customer with tailored recommendations based on their actual water use patterns.
Download Playbook
Fueling insights for 45+ utilities and over 38 million consumers.
