VIDEO
SoCalGas’ Approach to Mobilizing Gas Customers
Shift gas customers from passive awareness to measurable action. Dr. Liza Legaspi shares how SoCalGas uses behavioral science and personalization to drive efficiency.
Driving Action with Behavioral Science
Moving customers to act requires more than generic tips. This session shows how SoCalGas combines behavioral principles with granular usage data to boost program enrollment and deliver meaningful energy savings.
Plan for Electrification Without Guesswork
Anticipate EV and heat pump adoption using measured usage patterns, not projections alone.
Support EV Growth Without Overbuilding Infrastructure
Use EV detection and charging insights to plan infrastructure upgrades more efficiently.
Deliver Personalized Energy Insights at Scale
Provide each eligible customer with tailored recommendations based on their actual usage patterns.
Download Playbook
Fueling insights for 45+ utilities and over 38 million consumers.
