Four Strategies for Driving Decarbonization of the Grid Through Demand Side Management

Two key trends are making energy customers more essential to meeting utilities' decarbonization goals:

1. Customers today are better engaged with their data and information about their energy usage, and …

2. Renewables like solar and EVs are increasingly connecting to the system, giving the customer a much more active role in grid performance.

With these trends happening in parallel, Demand Side Management (DSM) teams can’t rely on the status quo anymore.

So how do you take good DSM programs and up-level them so they meet the needs of today’s objectives?

In under 10 minutes, Bidgely Strategy Consultant Joel Sharrer details four strategies that DSM marketers can use to drive decarbonization of the grid through gold-standard customer engagement.