Bidgely
WEBINAR

Increasing the Effectiveness of DSM Program Marketing Using AMI Analytics: Lessons Learned from Utilities

As the power system becomes more distributed — and electric technologies are increasingly embraced — utilities are relying on customers to be true partners in ensuring a resilient and decarbonized grid. This means we need a better understanding of how customers are using electricity, which technologies they’re adopting and the type of utility offers that could benefit them.

It's time for utilities to acquire in-depth knowledge of our customers in order to market relevant rates, product, and programs. This webinar will discuss how using AMI analytics can increase the effectiveness of Demand-Side Management (DSM). It will provide insights into a range of topics, including:

  • The limitations of traditional approaches to understanding and segmenting customers
  • Using smart meters and sophisticated analytics to get the insights you need for effective customer communication
  • Leveraging AMI data to improve utility demand-side management and EV programs, rate offers and rebates