DSM Reimagined: How Dominion (DESC) and OG&E Turn Data into Action with Targeted Customer Programs

DSM leaders face a more complex job than ever. Affordability pressures, rising customer expectations, and endless customer scenarios are making traditional DSM approaches harder to manage and less effective. Join Dominion Energy South Carolina (DESC) and OG&E to see how they're building on strong education foundations from HERs and CX programs—putting their existing data to work with Bidgely's Analytics Workbench to guide customers to their best-fit programs.

Join us August 20th to see how customer intelligence is helping DESC and OG&E boost participation, increase customer satisfaction, and deliver measurable DSM outcomes.

Key Takeaways

• Move beyond broad segments into precision targeting — see how DESC and OG&E build on strong HERs and CX foundations, using appliance, home, energy-use, and program data to identify exactly which customers have the greatest opportunity to benefit, and when.
• Turn guidance into measurable program performance — DESC beat its HER forecast by 27%, while OG&E delivered 114% of its demand response savings goal.
• Maximize grid and customer impact — see how targeted outreach reaches customers with the greatest opportunity to benefit, while screening out ineligible participants to maintain cost-effectiveness.

Speakers

	Kevin Painter Energy Conservation Program Manager		Maddie Emerson Advanced Energy Assoc. Director
	Caelan Donovan Innovation Manager