CASE STUDY
How a Major Utility Used Water Insights to Support ~163M Litres of Savings
From Clearer Water-Use Context to Measurable Conservation
A major utility demonstrates how personalised water engagement can help customers better understand usage, identify opportunities to conserve, and take action before higher consumption leads to a higher bill. The approach combines water-use insights, peer comparisons, personalised guidance, and digital self-service to create a more connected customer experience.
In 2025, the utility’s personalised water reports reached 72k customers and earned an 85% approval rating, while the broader programme helped deliver approximately ~163M litres of water savings. This snapshot explores how clearer water-use context and personalised engagement can support both measurable conservation and positive customer response.
Reduce Bill Shock and High-Bill Calls
Proactively identify usage drivers behind high bills and deliver targeted, personalized customer communications.
Strengthen Customer Response With Clear Water Context
Help customers understand changing water use through clearer history and peer comparison so they can respond earlier and engage more positively.
Deliver Personalized Water Insights
Provide each eligible customer with tailored recommendations based on their actual water use patterns.
Bidgely's AI fuels insights for 45+ utilities and their 38 million consumers.
