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From Clearer Water-Use Context to Measurable Conservation
OUC demonstrates how utilities can use personalized water engagement to help customers better understand usage, identify opportunities to conserve, and take action before higher consumption became a higher bill. The approach combines water-use insights, peer comparisons, personalized guidance, and digital self-service to create a more connected customer experience.
In 2025, OUC’s personalized water reports reached 72k customers and earned an 85% approval rating, while the broader program helped deliver approximately 43M gallons of water savings. This snapshot explores how clearer water-use context and personalized engagement can support both measurable conservation and positive customer response.
