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Thoroughly Modern Metrics: 4 Utility Stories of Optimization via Data

Modern business intelligence (BI) tools are helping companies across industries optimize many aspects of their operations. As these tools become increasingly powerful and user-friendly, the benefits of faster, more insightful reporting and analytics will accrue to those who are best able to benefit from these insights. For utilities, the combination of digitalization and modern metrics tools enables real-time analytics tracking with much greater precision, providing a clearer lens into key business drivers. This paper highlights four examples of how utilities can use modern metrics tools to improve their customer engagement outcomes.