Bidgely | AI-Powered Energy Analytics for Utilities

Small & Medium Business Energy Intelligence

Bring Precision Targeting to Your
SMB Customer Base.

Bidgely transforms interval and billing data into actionable insights for SMB customers at scale — across offices, restaurants, hotels, and retail — enabling utilities to engage, target, and monetize this segment with precision.

Built on proven disaggregation and AI, UtilityAI delivers the visibility needed to drive program participation, energy savings, and new revenue opportunities across your SMB portfolio.

Jobs to Be Done

From underserved segment to strategic growth driver.

Stop treating SMBs as small residential customers or large C&I leftovers. Segment them, engage them, and grow them on their terms.

Understand SMB
energy behavior.

Move beyond aggregate consumption to identify usage patterns across business types — offices, restaurants, hotels, retail, and more.

Engage SMB customers
effectively.

Deliver insights and recommendations tailored to real operational needs — not generic residential templates repurposed for businesses.

Drive program
participation.

Target the businesses most likely to benefit from efficiency, demand response, and electrification programs based on actual usage.

Unlock new revenue
opportunities.

Monetize SMB insights through new offerings, advisory services, and premium products built on the data you already have.

Use Cases

What UtilityAI makes possible for SMB.

Each use case runs on the same business-aware intelligence layer — so your engagement, program design, and monetization teams operate from the same source of truth.

SMB Energy Segmentation & Insights

Understand how SMB customers actually use energy.

SMB customers are diverse, but utilities lack the visibility to segment and understand their energy behavior.

Segment SMBs by usage patterns and business type
Identify operational drivers of energy consumption
Scaled energy insights for offices, hotels, restaurants, and supermarkets

Technical Brief

Targeted Program Design & Outreach

Drive participation with precision.

Generic outreach fails to resonate with SMBs and leads to low program uptake.

Identify high-potential SMBs for efficiency and DR programs
Tailor outreach based on usage patterns and business needs
Increase enrollment without increasing spend

See Rocky Mountain Power's Approach

Energy Efficiency & Cost Savings

Help SMBs reduce costs and improve operations.

Businesses lack actionable insights to reduce energy usage without impacting operations.

Identify inefficiencies across equipment and usage patterns
Deliver targeted recommendations for savings
Drive measurable energy and cost reductions

Explore SMB Efficiency

SMB energy efficiency programs and tips preview

SMB Monetization & New Offerings

Turn insights into revenue.

Utilities struggle to monetize SMB engagement beyond traditional programs

Enable premium insights and advisory services
Support new SMB-focused offerings
Create incremental revenue streams from engagement, program design, and monetization

White Paper

SMB monetization and high bill analyzer preview

Agentic Automation in SMB

Continuously identify opportunities across your SMB portfolio.

Bidgely’s agentic layer monitors your SMB customer base around the clock — segmenting, scoring, and matching businesses to programs without manual analyst effort.

SMB Portfolio Coverage

100%

Always-on segmentation and program matching across every SMB account

Segmentation Agent

Automatically categorizes SMBs by usage patterns and operational behavior — keeping segments fresh as businesses evolve, expand, or change operations.

Always-on segmentation across the SMB book

Efficiency Opportunity Agent

Identifies businesses with high savings potential by spotting inefficient equipment patterns and abnormal load profiles before customers even notice.

Higher-confidence efficiency targeting

Program Matching Agent

Matches SMBs to relevant programs and offerings based on real data — efficiency, demand response, electrification, advisory — without manual campaign workflows.

Higher enrollment without higher spend

GenAI for SMB

Make energy insights usable for every business owner.

Every answer — to a business owner or a CSR — is grounded in that account’s actual usage and operational profile, not a generic LLM prompt.

Energy Assistant (SMB-Facing)

Explains energy usage in simple, actionable terms. Example: “Your restaurant’s peak energy use is driven by refrigeration and cooking during evening hours. Adjusting equipment schedules or upgrading to more efficient systems could reduce costs.”

CSR Copilot (SMB-Aware)

Equips agents with SMB-specific insights — by business type, equipment profile, and usage pattern — so they can provide relevant recommendations and support without the residential script.

Operations & Equipment Explainer

Usage charts and equipment-level breakdowns with embedded natural-language explanations. Owners and CSRs can tap any spike or schedule and get a plain-English reason — grounded in the same data driving program matching.

Resources

Video

Analytics Workbench Improves DSM Program Performance and Grid Planning

Maddie Emerson, Manager of Product Development and Programs at OG&E, describes how Analytics Workbench turned the utility's raw time-of-use data into measurable program results. By identifying roughly 900 customers who were raising their peak usage by more than five kilowatts, a clear sign they misunderstood the rate, OG&E cut that ...

Read More
White Paper

SMB Disaggregation and Insights Technical Brief

Addresses how Bidgely's sensor-less model enables utilities to realize efficiency savings from the diverse SMB segment.

Read More
Video

Bidgely & Itron EmpowerAI Insights

Discover how the Bidgely–Itron partnership unites distributed intelligence and enterprise analytics to modernize grid operations and elevate customer engagement.

Read More

Frequently asked questions

Why should utilities treat SMB customers differently from residential or large C&I accounts?

Utilities should treat SMB customers as a distinct segment because they behave like neither residential nor large C&I accounts. A restaurant and an office on the same rate schedule run different load shapes, and a residential template built for a household does not describe either one.

Bidgely segments SMB accounts by usage pattern and business type across offices, restaurants, hotels, retail, and supermarkets, then identifies the operational drivers behind each account's consumption. Segments stay current as businesses expand, change hours, or shift operations.

CX, DSM, analytics, and program teams work from one business-aware view instead of stretching a residential or C&I model to fit.

How does Bidgely produce SMB energy insight without submeters or on-site hardware?

Bidgely produces SMB energy insight through a sensor-less disaggregation model that runs on interval and billing data the utility already collects. No new metering is required to reach the account level.

Results are analyzed against the account's business type, so the same usage pattern reads differently for a restaurant than for an office. Recommendations follow from that analysis.

The same approach scales across a full SMB book, which is what makes a segment this diverse practical to serve.

How can utilities engage SMB customers without relying on residential-style messaging?

Utilities can engage SMB customers without residential-style messaging by grounding every message in how that business operates. Bidgely builds a personalized insight set for each account from its consumption and operational profile, then analyzes those insights against the business type.

A restaurant's guidance reflects restaurant operating patterns. An office's reflects office ones. Neither receives a residential template with the word "home" swapped out.

The SMB-facing Energy Assistant explains usage in plain terms a business owner can act on. The SMB-aware CSR Copilot equips agents with insights by business type, equipment profile, and usage pattern, so a service conversation does not fall back on the residential script.

How can utilities target SMBs for efficiency, demand response, or electrification programs more precisely?

Utilities can target SMBs for efficiency, demand response, and electrification programs more precisely by scoring accounts on actual usage and business needs rather than broad SMB assumptions. Bidgely's SMB targeting and outreach capabilities identify high-potential SMBs and tailor outreach to each account's usage pattern.

Program matching connects businesses to efficiency, demand response, electrification, and advisory offerings without manual campaign workflows. Because each business already receives guidance tied to its own consumption, a program offer arrives as the next step in a conversation rather than as an unconnected campaign.

Better audience selection is what raises enrollment without raising spend.

How can utilities help SMB customers find energy efficiency and cost-saving opportunities?

Utilities can help SMB customers find energy efficiency and cost-saving opportunities by identifying where equipment behavior is driving avoidable cost. Bidgely's efficiency opportunity analysis flags businesses with high savings potential by spotting inefficient equipment patterns and abnormal load profiles, often before the customer notices a problem.

Each finding connects to a recommendation matched to the account's business type, so the suggested action fits how that business operates.

How can utilities create new revenue from SMB customers using data they already have?

Utilities can create new SMB revenue from data they already hold. Bidgely turns interval and billing data into business-aware intelligence behind premium insight products, advisory services, and SMB-focused offerings beyond standard program participation.

The same business-aware intelligence supports segmentation, program design, engagement, and monetization, so new SMB offerings build on a deployment the utility already runs.

Bring Precision Targeting to YourSMB Customer Base.

See SMB Intelligence in action.