The Wall Street Journal and Bidgely have published the fourth and final article in its recently released series highlighting the collective action required by utilities and energy consumers to reduce carbon footprints and achieve nationwide decarbonization goals. Supported by insights from National Grid, Iberdrola and the Smart Energy Consumer Collaborative, the article, Going Green, One Data Point at a Time, points to data-driven solutions like carbon footprint tracking to provide tangible and frictionless guidance for consumers to make smarter energy decisions. Using insights gleaned from smart meter data, utilities can pair measurable, real-time energy consumption with personalized guidance as a way to educate consumers on their impact on the environment and motivate change.
