Knowing that no two customers are the same, utilities have to avoid the trap of playing whack-a-mole by offering undifferentiated programs and hoping for effective outcomes. Driving meaningful programmatic ROI requires knowing the load and appliance use of each household, and achieving this is more accessible than one might think.
In this video, Chief Revenue Officer of Bidgely, Gautam Aggarwal, discusses how to think big, start small, and scale fast to achieve stronger results.
