Future Ready Insights: The Danger of Making Big Utility Decisions From Small Customer Data Samples

When it comes to CX, utilities are competing with tech giants like Amazon, Netflix, and Spotify that use big data to iterate and refine customer interactions. Thanks to advancements in analytics, utilities can break away from limited data sets and legacy systems to emulate a gold standard of customer experience using their existing data.

Bidgely Co-founder and CTO, Vivek Garud, explains how in this 1-minute video.