Offering an electric vehicle to a customer that already owns one isn’t the best use of your EV program spend. Sending that customer the right EV services or products is a better way forward. Mass marketing delivers lackluster returns on investment. But by tailoring communications to individual customers’ likes and dislikes, what’s happening in their households, you can achieve better engagement. In this short video, Bidgely Director of Innovation Maria Kretzing shares important considerations for targeting your EV customers with the right messages for their needs.
