SOLUTION BRIEF

Analytics Workbench for Marketing & Measurement

Today, developments in AI allow us to understand energy behaviors and patterns like never before. With analytics we can determine customer characteristics that show which customers are suited for your unique demand side management and customer centric programs. The most effective utility marketing and rate design programs today are leveraging AMI data insights to empower a new era of personalized marketing -- harnessing the potential to engage each customer as a segment of one.

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