Next-Gen Behavioral Energy Efficiency: AI is Boosting C-Sat & Engagement Through Hyper-Personalization

In the report Net Zero by 2050: A Roadmap for the Global Energy Sector, the IEA calls out consumer behavioral change as a key pillar of decarbonization, noting that “It is ultimately people who drive demand for energy-related goods and services, and societal norms and personal choices will play a pivotal role in steering the energy system onto a sustainable path.” Rightly said.

But many of the tools that energy providers have traditionally relied on to drive Behavioral Energy Efficiency (BEE) programs were not built for the complexities of the emerging energy landscape—or the evolving expectations of consumers living in an age of hyper-personalization.

As consumers embrace electric vehicles (EVs), rooftop solar, smart thermostats, time of use rates, and more to come, BEE tools that fail to take these nuances into account will continue to lose impact.

This whitepaper from Bidgely lays out strategies for maximizing BEE value as well as insights from Rocky Mountain Power, PacifiCorp, and Guidehouse Insights.