More and more utilities are in the process of transitioning customers from a static to a more dynamic engagement approach. This is due to rising customer expectations as seen in IDC’s 2020 Utility Consumer Survey where almost 50% of energy customers indicate they do not receive the right information at the right time and 47% complain that utility digital channels are inadequate. Bidgely has worked with utilities of all sizes to send a suite of utility branded, personalized emails designed and timed to provide a complete user experience to a diverse customer base.
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